Envelope Distort with Top Object lets a shape drive the flow of a live text block. Draw the container, place the type, and distort — the letters follow the contour but remain selectable and retypeable.
When to use it
Badges, stickers, and lockups all want type that hugs a custom outline. This keeps the outline as the master and the copy as live text, so last-minute wording changes do not mean redrawing the layout.
Watch the full tutorial: Text on Any Shape tutorial on YouTube.